Journey Institute Press Books

Zuri the Zebra and the Seasons of Giving

By: Andrea Gelfuso
Illustrated by: Lindy Lou Losh
Categories: JUVENILE FICTION / Animals / Zoo; JUVENILE FICTION / Diversity & Multicultural; JUVENILE FICTION / Holidays & Celebrations / General
Published: November 2023

“Zuri the Zebra and the Seasons of Giving is a book that makes a great gift and also an excellent addition to an elementary classroom library.” – Amazon Review

“I love everything about this book. The whimsy, the humor, the silliness, the friendship, the respect for animals, the respect for differences, and the lovely message, and more, have so much to offer audiences of all ages.” -Amazon Review

The Limited Edition Bicentennial Cadillac Convertible Joy Ride

By: Michael Jai Grant
Categories: FICTION / Action & Adventure; FICTION / Family Life / General; FICTION / Sagas
Published: November 2023

“Michael Grant is a natural storyteller, literally setting the wheels in motion from the start.” – Jennifer Armstrong, author of over 50 books

“Grant gives his readers a front row in the back seat of the book’s titular Cadillac to an engrossing story whose truths echo through all of our lives.” -Julie Casper Roth, Filmmaker-Educator

ACT, ONE

By: C.C. Cervantes Dunn
Categories: POETRY / LGBTQ+; YOUNG ADULT FICTION / Poetry; YOUNG ADULT FICTION / LGBTQ+
Published: October 2023

Chris Carmen Cervantes Dunn is a Colorado author who is finishing out their high school career. Though this is their first book, they hope it is impactful to all who read it.

They enjoy spending time with a good book, a cup of coffee, and one of their cats; but they are often found with their sisters, or their close friends.

Kaci the Pirate

Written By: Kelly Price
Illustrated by: Gavi Michaelson
Categories: JUVENILE FICTION / Action & Adventure / Pirates; JUVENILE FICTION / Action & Adventure / Alligators & Crocodiles; JUVENILE FICTION / Readers / Intermediate
Published: March 2023

“Silly Fun For Everyone Who Loves Pirates – and Chocolate”

– Amazon Review

“What could your child possibly have in common with a rough-and-tumble pirate like Kaci? Perhaps her strong sense of adventure, her fearlessness, her loyal bond with a beloved pet…or maybe even her intense love of chocolate!”

– Amazon Review

The Heart of Teaching

By: Lisa Lee
Categories: EDUCATION / Teaching / Methods & Strategies; EDUCATION / Philosophy, Theory, & Social Aspects; EDUCATION / Inclusive Education
Published: November 2022

“Lisa Lee gives us permission to fall in love with (or fall back in love” with teaching.”
– S. Dugger

“Lisa Lee truly delves into what it means to get to the heart of teaching.”
– Elliot Holm

«‹ 2 3 4 5

BOOKSTORE

The back cover copy you write for your book is among the most important marketing messages you’ll craft. It’s the essence of your book’s most exciting features, distilled into a few hundred words. It typically serves as the foundation for your online book descriptions, as well as any press releases or pitches you make to the media. It will get re-used and re-fashioned for dozens of purposes. Whatever labor you expend on perfecting it will reward you in the long run.

Here are the key principles that publishers and authors alike use to create what should become a masterpiece of your book marketing and an essential piece of your book metadata.

Back Cover Copy for Nonfiction (Non-Narratives)

The most important question you must answer in your back cover copy is: Why and how will the reader benefit from this book? If you know your audience well, then you know the problems they face; your back cover copy should tell how your book addresses these problems head on and helps readers overcome a challenge or succeed.

Two of the most common mistakes that nonfiction authors make in crafting their back cover is:

Focusing too much on a description of the book’s content, rather than how the content will help, inform, or entertain the reader
Focusing too much on the author’s background, rather than how the author’s credentials or experience helps them expertly address the subject matter

Rather than crafting copy that’s a long, solid block of text, you can help ensure the copy is read by including (in this order):

A headline at the top of the cover that succinctly sums up the key benefit or selling point of the book—or consider a convincing quote (blurb) from a recognizable authority who recommends the book
About a 100-200 word summary that expands upon the headline and demonstrates the value of the book
A bullet list of features and benefits the book provides to readers
A final sentence or two to close the message, with a mention of the author’s credentials if not earlier described
(optional) Praise (blurbs) for the book from recognizable authorities
(optional) A brief author bio and author photo at the bottom of the cover

A professional designer can work wonders in arranging this information in a way that helps it get read, especially if you have a range of elements you’re trying to assemble (description, blurbs, bio, photo, awards, and so on).

Back Cover Copy for Fiction (and Nonfiction Narratives)

It’s not uncommon for traditional publishers to put nothing but blurbs or book reviews on a novel’s back cover, especially if it’s by an author who is already well-known. But that’s rarely the best strategy for authors who don’t already have an established audience. Potential readers will want to know what the story is about before committing, and the hook you provide may determine whether they start reading the first page or chapter. (The same is true of memoir and other true-to-life stories.)

The hook for the back cover isn’t so different from the hook you’d put in a query letter to a literary agent. The hook needs to convey:

Who is the main character(s)?
What do they most deeply desire?
What stands in the way?
What is the setting or context for the story?

If you can’t identify what the main character deeply desires, then ask: What challenge do they face? What sets their story in motion?

Ultimately, what you’re trying to get across is an intriguing story premise. For example, My Sister’s Keeper by Jodi Picoult tells the story of 13-year-old Anna, who was born as a “savior sister” specifically so she can save her older sister’s life. When Anna turns 13, she is told that she will have to donate one of her kidneys, and she sues her parents for medical emancipation.

That length of description is all you need to sell the story to potential readers. To improve your own story description, read the book marketing copy for dozens (even hundreds) of books in your genre, and pay attention to length, point of view or voice, as well as how much of the story is described. For example, it’s very popular for contemporary romance novel descriptions to be written from the point-of-view of the heroine. Here’s how the book marketing copy for Baller by Vi Keeland starts:

The first time I met Brody Easton was in the men’s locker room.
It was my first interview as a professional sportscaster.
The famed quarterback decided to bare all.
And by all, I don’t mean he told me any of his secrets.
No. The arrogant ass decided to drop his towel, just as I asked the first question. On camera.

In those 60 words, we know who the main character is, a good idea of what she desires (or will desire!), and what her challenge will be. We also know the setting or context.

No matter what category or genre your book falls into, you have to pack a lot of punch into a couple hundred words, sometimes less. Don’t just write one version and consider it done. Write multiple versions, test and gather feedback, and improve it until you feel it’s the best possible sales piece for your book.

Journey Institute Press Books

FOR IMMEDIATE RELEASE: August 23, 2021

Back Cover Copy for Nonfiction (Non-Narratives)

Back Cover Copy for Fiction (and Nonfiction Narratives)