Mary Grant is an entrepreneur, fashion designer and coach. She’s had thousands of conversations with her customers over her 30 years in business. After her own closet meltdown the week of her 40^th birthday, she began to notice all the places in life where her customers were sideswiped by life’s curveballs. She became obsessed with finding a way to help her clients to evolve past life’s challenges and emerge as a new and more empowered version of themselves. Then one day as she was reading through Myers Briggs personality types, she had an aha moment. She could see the faces of her customers in the personality types and realised there was consistency in how different personalities show up in the world. This was the birth of The Style Archetype Formula.

You can find Mary’s coaching programmes at www.marygrant.com and her fashion collections at www.marygrantstudio.com

Unleash Your Inner Goddess

Are you an entrepreneurial woman with a burning desire to make a lasting impact in the world? Do you want to show up powerfully, not just for work but in every aspect of your life? Would you like to step out of your bedroom every morning feeling like you are ready to take on the world without ever having to obsess over or second guess your outfit choices?

As an experienced coach and fashion designer, Mary understands that the most important relationship a woman will ever have is the one she has with herself. But, she has seen all the places where life’s curveballs can steal a woman’s confidence, silence her inner goddess and leave her feeling stuck when she desperately wants to be moving forward.

THE FORMULA

This is a powerful system that combines mindset and style to help you show up as the most authentic version of yourself in every situation. This book is an inspiring journey of self-discovery and transformation that comes along for the ride while you are curating your closet.

This isn’t just about fashion; it’s about aligning your inner self with your outer presence.

Read this book to:

Unlock Your Everyday Confidence: Discover a simple system that helps you step out of your bedroom every morning ready to take on the world.

Curate Your Authentic Wardrobe: Create a wardrobe that acts like a mindset toolkit, empowering you to show up powerfully and authentically in every situation.

Navigate Life’s Changes with Grace: Find a system that helps you evolve through different chapters of life, always feeling relevant and like the best version of yourself.

Say Goodbye to Fashion Frustrations: Ditch buying mistakes, impulse buys, and trends forever.

Support independent authors. Buy direct.

UNLEASH YOUR INNER GODDESS HARDCOVER

Grant, Mary

Buy Now

UNLEASH YOUR INNER GODDESS PAPERBACK

Grant, Mary

Buy Now

or wherever books are sold

Please note: Due to Amazon’s continued assault on independent authors and publishers, this book may not be available at its retail price and only through 3rd party sellers at increased markups. Please consider Barnes & Noble if purchasing from an online retailer.

The back cover copy you write for your book is among the most important marketing messages you’ll craft. It’s the essence of your book’s most exciting features, distilled into a few hundred words. It typically serves as the foundation for your online book descriptions, as well as any press releases or pitches you make to the media. It will get re-used and re-fashioned for dozens of purposes. Whatever labor you expend on perfecting it will reward you in the long run.

Here are the key principles that publishers and authors alike use to create what should become a masterpiece of your book marketing and an essential piece of your book metadata.

Back Cover Copy for Nonfiction (Non-Narratives)

The most important question you must answer in your back cover copy is: Why and how will the reader benefit from this book? If you know your audience well, then you know the problems they face; your back cover copy should tell how your book addresses these problems head on and helps readers overcome a challenge or succeed.

Two of the most common mistakes that nonfiction authors make in crafting their back cover is:

Focusing too much on a description of the book’s content, rather than how the content will help, inform, or entertain the reader
Focusing too much on the author’s background, rather than how the author’s credentials or experience helps them expertly address the subject matter

Rather than crafting copy that’s a long, solid block of text, you can help ensure the copy is read by including (in this order):

A headline at the top of the cover that succinctly sums up the key benefit or selling point of the book—or consider a convincing quote (blurb) from a recognizable authority who recommends the book
About a 100-200 word summary that expands upon the headline and demonstrates the value of the book
A bullet list of features and benefits the book provides to readers
A final sentence or two to close the message, with a mention of the author’s credentials if not earlier described
(optional) Praise (blurbs) for the book from recognizable authorities
(optional) A brief author bio and author photo at the bottom of the cover

A professional designer can work wonders in arranging this information in a way that helps it get read, especially if you have a range of elements you’re trying to assemble (description, blurbs, bio, photo, awards, and so on).

Back Cover Copy for Fiction (and Nonfiction Narratives)

It’s not uncommon for traditional publishers to put nothing but blurbs or book reviews on a novel’s back cover, especially if it’s by an author who is already well-known. But that’s rarely the best strategy for authors who don’t already have an established audience. Potential readers will want to know what the story is about before committing, and the hook you provide may determine whether they start reading the first page or chapter. (The same is true of memoir and other true-to-life stories.)

The hook for the back cover isn’t so different from the hook you’d put in a query letter to a literary agent. The hook needs to convey:

Who is the main character(s)?
What do they most deeply desire?
What stands in the way?
What is the setting or context for the story?

If you can’t identify what the main character deeply desires, then ask: What challenge do they face? What sets their story in motion?

Ultimately, what you’re trying to get across is an intriguing story premise. For example, My Sister’s Keeper by Jodi Picoult tells the story of 13-year-old Anna, who was born as a “savior sister” specifically so she can save her older sister’s life. When Anna turns 13, she is told that she will have to donate one of her kidneys, and she sues her parents for medical emancipation.

That length of description is all you need to sell the story to potential readers. To improve your own story description, read the book marketing copy for dozens (even hundreds) of books in your genre, and pay attention to length, point of view or voice, as well as how much of the story is described. For example, it’s very popular for contemporary romance novel descriptions to be written from the point-of-view of the heroine. Here’s how the book marketing copy for Baller by Vi Keeland starts:

The first time I met Brody Easton was in the men’s locker room.
It was my first interview as a professional sportscaster.
The famed quarterback decided to bare all.
And by all, I don’t mean he told me any of his secrets.
No. The arrogant ass decided to drop his towel, just as I asked the first question. On camera.

In those 60 words, we know who the main character is, a good idea of what she desires (or will desire!), and what her challenge will be. We also know the setting or context.

No matter what category or genre your book falls into, you have to pack a lot of punch into a couple hundred words, sometimes less. Don’t just write one version and consider it done. Write multiple versions, test and gather feedback, and improve it until you feel it’s the best possible sales piece for your book.

Unleash Your Inner Goddess

Support independent authors. Buy direct.

or wherever books are sold

FOR IMMEDIATE RELEASE: August 23, 2021

Back Cover Copy for Nonfiction (Non-Narratives)

Back Cover Copy for Fiction (and Nonfiction Narratives)