Being an entrepreneur naturally throws you in to the role of leader. For many their leadership style will determine success or failure of their business entity. As you develop the content you want to share consider your leadership style and how you will reflect that in the content you share.
Here is a bit about our Gov: http://blogs.hbr.org/hbr/hbreditors/2013/01/colorado_governor_john_hickenl.html?utm_source=twitterfeed
And of course we know that utilizing social media is about creating authentic relationships. Here is a peek into one post about building strong links: http://socialmediarevolver.com/how-to-build-links-through-social-media/
In the comments please let me know how you hope to show leadership in your social media postings.