Nope, I can’t MAKE you do anything, yet as we take this journey together Twitter is one of the most important tools I wish to give you access to using as you build a funnel for collecting the wonderful people out there who will make up your business community. This community will consist of peers, prospects and what others might consider competition and I see as potential collaborators.

As the Superbowl was airing many things were happening in the Twitterverse. For one, the amount of tweets during this Superbowl eclipsed last years numbers. Check it out for yourself. This phenomenon of joint experience while on Twitter during a live event is a way to build your community and find out who is out there thinking like you. Think fast and be prepared and you could have your own Oreo moment.

Here is a peek: Social media during live events

And here you will find out why Oreo had that big moment: Making your own Oreo moment

Ok, fine, maybe you’ll resign yourself to thinking that maybe, just maybe there MIGHT be some value to Twitter… Big deal! Now what do I do? Over the rest of the semester we will be learning the language, the secrets, the techniques and having some fun. But just so you don’t think I’m making all this stuff up here is a peek from the smart folks at Vocus: 7 ways to use Twitter for Marketing

Getting the idea? In the comments please let me know what you hope to get out of Twitter and if you are excited or skeptical about venturing into the land of the blue bird.

6 thoughts on “No! Not Twitter! You can’t make me…

  1. It’s quite interesting that I was on Twitter during the blackout and I didn’t see the Oreo post, tweet or retweet. I didn’t even notice that there was a squirrel because I was so engrossed in reading all kinds of other things. When I did get stuck in the twitter world it was on #imisspaulharvey and all the talk about farmers.
    I think that I understand the purpose of Twitter after spending a week on it working a couple of different accounts. Some of what I look forward to is further understanding of tagging in Twitter, Keywords in our blog-spot and knowing how to use trending conversations….

  2. Well I really didn’t watch the superbowl so I didn’t know what was going on, but when I logged in on Facebook, everyone was talking about the blackout that happened turning the game and many of fans were blaming on it on Beyonce peformance, and I doidn’t see it on Twitter because I cancelled my Twitter. It was funny to read the comments. Anyways, what I liked the most about the Oreo article in how it was mentioning how the context of the siatuation had the clearest content as the best positioned. That’s amazing how it mentioned that it was a great opportunity for the smart brands to find a ride wave. I am so ready to learn more on how to use Twitter, I just can’t beleive I had two accounts and diactivated them because I didn’t know how to use it. Thank you Dafna for your guidance on how to use twitter. I really like the class.

    1. Most people who don’t like Twitter don’t like it because they don’t understand it. I aim to teach my students and clients that each platform in the social media realm is its own language and method. As you begin to master each you will figure out where you fit and which you like best. Coming from a place of knowledge is also coming from a place of strength. Thanks for your continued active participation in learning!

  3. I think its an awesome source of networking for people to be tweeting during live events for the fact that you are corresponding live with people all over the world right as one live thing is happening, i liked the marketing aspects for the 7 ways to use twitter for marketing.

  4. I have a twitter account that since it’s inception has been used for my business. I always use it when i have not time, at conferences, and always seem to get the most followers at conferences that promote twitter use to share ideas and experiences without interrupting the conference itself. I think that has worked very well for me, and I am utilizing twitter when I am in the throws of something else, like the Super Bowl.

    I did watch the Super Bowl and I love that someone utilized twitter quickly enough to create a profile for the stadium power grid and adopt the narrative of the breaker box.

    I hope to get more of and understanding for how to promote business with twitter, to develop a brand, drive interest, and yes even result in activity and purchases. Everyone uses twitter it seems, so like the articles say, everyone is vying for our attention, so without those lawyers and marketing experts like OREO, how do I utilize the power and resources I have to capture the audience I have and really grow it? I do like the tips Vocus give and want to really examine their practice and look more into that company. And more importantly their customers to figure out who they are writing for. Can’t wait to hear your ideas.

    1. Jesse, awesome comments. First of all, as a small biz you are not encumbered by the need for lawyers at this point. The magic of riding the wave as Cristal so beautifully said in her comment above is to master your own use o language to communicate to those you would like to have in your funnel.
      I also pick up the most followers by live tweeting at conferences. (I also lose a few who get tired of my fast fingers filling their stream!) I’m glad you have been using Twitter in this fashion and look forward to your contributions as we discuss this method of use in class.

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