Well, that did not take long. We are in our third class of the semester and already in today’s news a story of tweets that just went wrong. In my classes that I teach at Metro State University and for Dex Digital around the country I am known for saying “Never, Never, Never, Never, Never, Never…..post when you’ve had something to drink.” With the passage of the Marijuana laws in Colorado I have now added a “no posting after toking” rule as well. Social Media postings, especially when you are using the tools for marketing of your business, are not the place to post your outing antics unless of course you would scream them into a megaphone in front of your mother. From the following article it looks as though teachers in Colorado are guided to never post anything that you would not write on your classroom blackboard, another good rule to post by.

The additional articles give you some very good basics on building relationships, which, in case you have already forgotten, is what social marketing is ALL about. Authenticity and relationships. Enjoy today’s posts and in the comments please share what your social media mission statement is as you have begun developing it.

Links:

Half Naked Tweets of a school teacher…

Relationship Marketing

Getting Followers

Tactics for Success

 

 

14 thoughts on “Twitter fail and how to build relationships

  1. Half naked teacher tweets of a school teacher-Shouldn’t a person (especially a teacher) be able to use common sense? No matter what the reasoning, that is asking for trouble.

    relationship marketing-useful and practical, but it kind of feels like it misses the point. What difference does it make?

    Getting followers- It was nice that it was so short and to the point

    Tactics for success-Again good information, but it seemed like it was a little overkill. The information seemed like it would be pretty clear for people to use (even for non-social media users).

    Articles as a whole served the example of social media going way too far. Do we really need social media to perform those functions? We got along reasonably well beforehand.

  2. Teachers should set an example, and its crazy that this ended up on the news. Hopefully she has learned her lesson but I think her chances at teaching again are very slim. Social media impacts our everyday lives and individuals around us even if we dont think it will reach a certain audience.

  3. There are two articles that cought my attention this morning. The first, “5 ways to attract social media followers”, ties directly into the previous weeks article beacuse with out a social media presence a kickstarter campain will struggle for sucess, rather than boom. The second article, “Social Media, a game changer…”, caught my attention because it correlates with a solution for attracting attention. By having “minons” reposting and retweeting information, one post will reach more viewers/followers.

  4. Amazing how some people think they can post anything on social media and get away with it, especially a school teacher who is supposed to be a role model for young kids. It makes you think about the people you work with or are associated with and how different they are outside of what you think they are about. The other two articles are very helpful and insightful with what we need to get our followers on social networking and having success.

  5. The article got my attention is how social marketing relationships is being used posting thing you have to say. I want to learn more about what marketing is all about from learning the basics of social marketing. When I was working on my social media statement it was hard to answer all the questions that were beign asked. I want my statement to make sense to the public when they’re researching my business.I know in the article of social relationships has the social RM brand, I like how it was showing how it starts off from throught out leader to customer. I didnt’t know it was looked upon on from the principles that it targets.

  6. I find it funny that a 23 year old teacher who works for aurora school district claims that she did not know that her posts were provocative and were made to be a parody, all this reflects is low morals on the students. I found the 9 tactics to success helpful, it contained some positive thoughts.

  7. It seems to me that this teacher is ALL ABOUT AUTHENTICITY and well as young person in a leadership and authority position over young malleable minds she clearly needs to re-evaluate her maturity and capacities as a educator… oh wait too late; social media strikes again in this ever small world.

    Now she can post whatever she wants. May I suggest @carly_YOURDUMB_bear

  8. I think the teacher’s example of posting highlights a necessary liability factor to engage with a conversation in as an entrepreneur and what those rules of posting are for the brand and for the business. This teacher represents a brand, CCPS, and even on her own time is a member of that brand. That is something important to think about as small business owner, and with your employees. A small group of people makes it very hard to separate a brand from a person, especially when you are a solo owner.

    In “Getting Followers”
    I think knowing where your social media viewers are coming from with Google analytic not only helps you focus on driving more clicks from those websites, but it tells you to concentrate more time on accuracy, posting, and security in that area as well to make sure your brand is being represented properly.

    I think its is interesting there there was concentration in two of the articles about listening on social media, and not just talking, which is a key communication face-to-face and refreshing to see on the social media platform as a recommendation.

    I also really like this idea of setting social media goals from the 9 tactics article and from the mission statement idea that we are doing in class.

    Thanks.

  9. I feel sad for the girl who according to last nights news, just opened her twitter account. This is the exact reason I have for being cautious about what we post on this page if this is not exclusive for our class. As I personally have several business ideas I believe that the real area I am going to focus on in class is building a presence in environment, consumption of natural resources and the ways we can improve manufacturing practices and environmental policy. As we explore the various options of usage that we will be learning about, I will be watching the ways that professionalism and what topics are taboo. As far as my social media mission statement I am trying this on for size.
    “Through earth friendly practices, we can change consumption patterns; thereby providing a lasting difference by changing habits that thoughtlessly destroy our planet.”

  10. As I am sure most of us feel, the article in regards to the teachers twitter account is not entirely surprising. As the social media revolution has developed and is now changing many ways that we think, communicate and address life, we as social media users need to be able to adapt ethically just as quickly. Naivety in this realm still definitely exists and it is our job as social media entrepreneurs to do our best to avoid this. Hence, do not say/do anything on social media or the internet for that matter that you would not be able to show your mother.

    Not entirely sure I related to “Relationship marketing”, once I read pharma my mind…

    The last two articles I found the most valuable. In Tactics for Success, I did not find it surprising that her main three points were to A. set goals B. implement and plan for goals and C. measure success (then in most cases D. make changes) doesn’t this sound familiar? I think that it is easily said and not so easily done but I appreciate her point on creating a social media schedule. In recent conversation with a friend that is starting a new venture one of her main struggles is deciding which social media to pursue and how to accomplish that without spreading herself to thin. Definite food for thought.

    As for my social media mission statement (per allotted help as well) here is what I am thinking:
    “I have a passion for preserving the culture of native peoples in Central and South America today and for future generations. I will share them with you through unique experiences, education, awareness and exposure to this facet of beauty within the world.”

  11. I can’t believe the teacher is claiming that she was using her twitter account as a parody! They have trainings on social media for teachers, so there is NO excuse for her behavior/postings. Did she really think she wouldn’t be found out?!

    The other articles (Relationship Marketing, Getting Followers, and Tactics for Success) presented good info about social media. I was particularly interested in RM strategies because this is an area that I need to learn about and implement to promote my business.

  12. I am lucky to have never had this type of problem during my school years, thus far. I don’t understand why people do this, especially being a teacher. And then blaming it on someone else?? She either has got to get herself better friends, or the weed has clearly gotten to her head. Maybe both, but come on, what will the children say?

  13. Getting Fowlers and Tactics for Success combined give us an good road map for using and evaluating our use of social media. You can’t get somewhere without knowing where you are going. As an artist, my first responsibility is keeping body and soul together! That translate into constantly defining and evaluating my bottom line – how am I spending time promoting my business and what is the return -$s.

    The two articles give us a way to examine who is our audience, what is our message and a calculus to evaluate not only is our message reaching them but also the efficiency of our efforts. These two articles give a guide to establish sound goals, objectives and a metric to evaluate them.

  14. Apparently sense isn’t so common these days, especially in the higher education professional department. Maybe she’s simply ignorant of the reach that social media truly has, or it’s the fact that she is 22 years old and has not accumulated much real-life experience that is to blame. Nonetheless, actions such as uploading topless pictures or tweeting drug-use references are completely unacceptable behaviors coming from a person technically in charge of teaching the future generations of America & should be dealt with accordingly.

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